Here at Lion, our investment decisions are guided by a few key principles. These investment principles are what enable us to provide investors with excellent returns—they keep us focused and on-track, they help us filter out the noise, and they enable us to identify good opportunities.
The first and most important principle is that ‘Investor returns always come first’. We structure our offers in such a way that we don’t receive any profits from a project until after the investors have received their returns. This means that we only start to make a profit once we’ve delivered on our obligation to you: the investor.
Our second principle is to ‘keep our eyes on the horizon’. Property development is a process that can take years, so we need to keep our focus on the long-term. Therefore, the market current position is not as important as what it’s position will be when the project is finished.
Number three is to ‘find ways to add value’. We find suburbs that are undervalued, and we find specific sites that aren’t optimally using the land. By improving the quality of the properties on site, and/or increasing the total number of properties, we can achieve high profitability by genuinely adding value to communities. We aren’t market speculators; we’re transformative investors.
Our fourth principle is that ‘the market is always right’. Something only has value if you can actually sell it for that price, which is why it’s essential for us to recognise what the market is demanding, and build a product to suit. When you build what people want, you’ll always be able to find a buyer.
Following these principles has allowed us to evolve our company, build better homes in communities, and ultimately, provide our investors with higher returns in a shorter timeframe. ∎
